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Huel Expands U.S. Retail Presence with Latest Launch at GNC

The company’s Black Edition High-Protein Complete Meal, will be available at GNC stores nationwide.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

Huel, a producer of high-protein, nutritionally complete meals, has announced its first-ever retail launch of the brand’s Black Edition High-Protein Complete Meal, exclusively at GNC stores across the U.S. and online.

Each serving contains 40 grams of plant-based protein and 400 calories, suitable for those seeking a quick, balanced meal without compromising on nutrition. The powdered format requires adding two scoops to 17 ounces of water, and is available in chocolate, vanilla, or banana flavors. This launch extends the Huel product range within GNC, which already carries the brand’s ready-to-drink Black Edition beverages and Daily Greens Powder.

“We’re excited to expand our partnership with GNC to bring Huel Black Edition High-Protein Complete Meals to a broader audience,” said James McMaster, co-founder and CEO of Huel. “This collaboration allows us to meet the growing demand for convenient, nutritionally complete meals that consumers are asking for. At Huel, our mission is to make balanced nutrition accessible to everyone, and this is a significant step in that direction.”

Black Edition contains 27 essential vitamins and minerals, and contains pea protein, flaxseed, brown rice, and organic coconut. It’s free from artificial sweeteners and is marketed with 161 health claims.

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